Actionable Pricing Strategies to Drive Growth

THE ASCENT WEBINAR SERIES

Actionable Pricing Strategies to Drive Growth

An effective pricing strategy can be an important growth lever for your business, but it can be difficult to get right. Leaders must navigate a number of complexities – from the shifting competitive landscape, to changing customer needs and constantly evolving market dynamics, to managing involvement and alignment across teams – in order to ensure they’re choosing a pricing model that delivers value to both customers and their business. In this webinar, Summit’s Tim Strickland and Mavrck’s Justin Withers share key strategies learned from their experiences in sales and product marketing leadership roles at high-growth companies, including ZoomInfo, Marketo and NAVEX Global.

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Webinar Highlights

Why is pricing so complex? [01:22]

There are numerous factors at play in determining the right pricing strategy – from the shifting competitive landscape, to changing customer needs and constantly evolving market dynamics. At the same time, it’s crucial to ensure cross-functional alignment across sales, marketing, product and engineering.

When should you revisit your pricing strategy? [03:15]

Tim and Justin break down some of the key symptoms and inflection points that a business needs to consider in determining when to reevaluate its pricing strategy.

Four actionable steps to creating an effective pricing strategy [06:20]

From establishing the right list price to ensuring a regular cadence for review, Tim and Justin share concrete steps that leaders can implement to align their pricing strategy with their company’s growth objectives, while delivering value to customers.

Learn more

An effective pricing strategy is inextricably linked to your packaging strategy. In our next webinar, Tim and Justin team up to discuss how the right packaging can help strategically position your product to drive growth. Watch now >>

Tim Strickland

Advisory Partner
Summit Partners

As an Advisory Partner, Tim works closely with Summit’s investment team to identify new investment opportunities and collaborate with portfolio company leaders to help shape growth strategies focused on long-term value creation.

Tim is a seasoned technology executive with deep experience leading high-performing revenue, enterprise sales, customer success and business development teams. He joins Summit from ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, where he served as Chief Revenue Officer and in other sales leadership roles as the company grew from $144 million to more than $1 billion in revenues. During his tenure at ZoomInfo, Tim helped build the customer growth and strategic sales organizations and led go-to-market functions through to the company’s IPO in 2020. Prior to ZoomInfo, Tim held customer success and sales leadership roles at Marketo, where he was part of the leadership team that led the publicly traded company through a take-private acquisition in 2016 and its subsequent acquisition by Adobe in 2018.

Justin Withers

Chief Product Officer
Mavrck

Justin Withers is a product and marketing executive with 15 years of experience in B2B tech, Justin was most recently at ZoomInfo where he most recently served as SVP, Product Strategy and Product Marketing and previously ran Product Management, Corporate Strategy, M&A, and Analyst Relations. Justin led key elements of ZoomInfo’s billion dollar IPO, the largest software IPO ever at the time and the first virtual IPO during the pandemic. In the last decade, Justin has held key roles in 16 acquisitions and numerous pricing and packaging projects. Prior to ZoomInfo, Justin held leadership roles in Product Marketing and Demand Generation at governance, risk, and compliance (GRC) software leader, NAVEX Global. Justin has a B.S. in Management with an emphasis in Corporate Finance from Brigham Young University’s Marriott School of Management.

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