Nearly every business around the world has experienced rapid, dramatic changes in consumer and business behavior over the last few years. A decade or more of relative stability was abruptly interrupted by a pandemic, followed more recently by inflation and ongoing concerns about the possibility of a prolonged economic downturn. Historical data on sales, marketing, product usage, or other operational metrics becomes an imperfect guide to the future in times of significant turbulence, and this may be even more pronounced when the immediate past includes a large (hopefully) non-recurring event. Even in the best of times, attributing business results to the actions of your teams is challenging. So, how do you make sense of data as you work to navigate changing conditions?