Additional resources for Summit Partners portfolio company leaders available here.

The Ascent

Featured Content from our Q4 Newsletter

Webinar: Operationalizing AI - Getting Started

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Balanced Marketing Plans: Taking a Portfolio Approach to Drive Marketing Impact

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Webinar: Actionable Pricing Strategies to Drive Growth

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Webinar: Packaging: Strategically Position Your Product to Drive Growth

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Growth Marketing

The Marketing Order of Operations

The upside of capturing demand, then generating it.

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Driving Marketing Efficiency: How to Do More with Less

There are three areas to assess — tactics, operations and strategy — in the quest to truly scale your marketing impact.

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Rethinking Marketing Attribution for the Modern B2B Customer Journey

How evolving your measurement approach can help increase your marketing impact.

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Increasing Volume + Improving Efficiency = Scaling Your Marketing Impact

Marketing is a constant balance of finding that next growth lever and working to become more efficient. When executed properly, it is a beautiful, scalable thing.

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Human Capital Strategy

Building Teams that Thrive: How to Create Organizational Resiliency

How people leaders can help foster resiliency within their organizations.

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Building an Innovation Organization

Seven battle-tested strategies from Summit's Technologist-in-Residence Neil Roseman.

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Elevating People Strategy to the C-Suite

The right Chief People Officer will not only help you attract top talent, but will work to ensure that your team is engaged, empowered and more productive as your company scales.

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The Art (and Science) of Retention

Strategies to improve employee retention in the tightest talent market in recent history.

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The Essential Role of Communication in Your Human Capital Strategy

Thoughtful communication can help build inclusivity, celebrate company culture, expand the recruiting funnel and improve the candidate experience.

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Harnessing the Power of Advocacy

Advocacy skills are a key component in creating the kind of employee engagement that unlocks your team's potential to drive growth and innovation.

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Sales & Revenue Optimization

Leaning into Sales Growth When Uncertainty Looms

Sales leaders today must consider how best to adapt, plan and prioritize their team’s focus and activity — and how to lean into growth.

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The Sales Funnel Does Not Stop at the Sale

Four ways to help maximize your post-sale customer engagement and accelerate your growth.

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Building Your Sales Organization: Key Sales Hires to Grow Your Team

Four strategic hires to strengthen your sales team and optimize efficiency.

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Transforming Your Company to a Subscription Business Model

What growth-stage companies can learn from those who have made the move.

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G2M Metrics that Matter: A Webinar on Scaling Your Sales Org

As a business scales, change is inevitable. Without the right frameworks in place, issues or opportunities can go undetected – without being triaged or capitalized on. Summit’s Tim Strickland and Kevin Jeon share perspectives on the core G2M metrics that matter for growth company leaders.

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Technology & Data Science

Developing a Data Strategy: What Is It and Why Do You Need One?

How to develop a well-crafted data strategy that serves to define the ways your company’s data can support strategic objectives.

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Why Your Growth Company Needs a Data Leader

Perspective on why growth companies should be thinking about this increasingly critical role and how to hire the right data leader for your business.

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How Data Investments Can Help Business Leaders Stay the Course

A look into how top-performing companies leverage all available data to anticipate and respond to changes in markets, customers and employees.

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How to Embrace Experimentation and Make Sense of Your Data

Three ways to help your team anticipate challenges and recognize opportunities by understanding the value of data-informed trial and validation.

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Data Trends: The Evolution of Marketing Attribution

A focus on data privacy and consumer identity is fueling a need for marketing teams to rethink their approach to attribution.

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Is Your Tech Stack Hindering Your Company's Growth?

How to select and implement enterprise technology to support your company's growth.

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Sector Perspectives

Stories from the Climb

At Summit, it’s the stories that inspire us – the problems being solved and the different paths each team takes to grow a business. Stories from the Climb is a series dedicated to celebrating and sharing the challenges of building a growth company.

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The Ascent Newsletter


The Ascent offers frameworks and strategies to support growth company leaders through a quarterly newsletter and on-demand webinars. Sign-up to view the latest issue and stay up to date on insights and activity from across the Summit Partners Network.