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Growth Company Frameworks

Practical perspectives to help leaders navigate the challenges and opportunities of building a growth company, featuring key learnings and best practices from across the Summit Partners Network

Growth Marketing & Revenue Optimization

Leaning into Sales Growth When Uncertainty Looms

Sales leaders today must consider how best to adapt, plan and prioritize their team’s focus and activity — and how to lean into growth.

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Driving Marketing Efficiency: How to Do More with Less

There are three areas to assess — tactics, operations and strategy — in the quest to truly scale your marketing impact.

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Rethinking Marketing Attribution for the Modern B2B Customer Journey

How evolving your measurement approach can help increase your marketing impact.

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The Sales Funnel Does Not Stop at the Sale

Four ways to help maximize your post-sale customer engagement and accelerate your growth.

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The Marketing Order of Operations

The upside of capturing demand, then generating it.

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Building Your Sales Organization: Key Sales Hires for 2022

How do you think more strategically about building your sales organization in the current environment?

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Transforming Your Company to a Subscription Business Model

What growth-stage companies can learn from those who have made the move.

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Human Capital Strategy

The Art (and Science) of Retention

Strategies to improve employee retention in the tightest talent market in recent history.

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Why Your Growth Company Needs a Data Leader

Perspective on why growth companies should be thinking about this increasingly critical role and how to hire the right data leader for your business.

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The Essential Role of Communication in Your Human Capital Strategy

Thoughtful communication can help build inclusivity, celebrate company culture, expand the recruiting funnel and improve the candidate experience.

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Harnessing the Power of Advocacy

Advocacy skills are a key component in creating the kind of employee engagement that unlocks your team's potential to drive growth and innovation.

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Elevating People Strategy to the C-Suite

The right Chief People Officer will not only help you attract top talent, but will work to ensure that your team is engaged, empowered and more productive as your company scales.

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Building an Innovation Organization

Seven battle-tested strategies from Summit's Technologist-in-Residence Neil Roseman.

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Technology & Data Science

How Data Investments Can Help Business Leaders Stay the Course

A look into how top-performing companies leverage all available data to anticipate and respond to changes in markets, customers and employees.

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Developing a Data Strategy: What Is It and Why Do You Need One?

How to develop a well-crafted data strategy that serves to define the ways your company’s data can support strategic objectives.

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Data Trends: The Evolution of Marketing Attribution

A focus on data privacy and consumer identity is fueling a need for marketing teams to rethink their approach to attribution.

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Data Trends: Data Catalogs Hit the Mainstream

A new generation of data catalogue practices and tools – powered by machine learning and supported by analytics – promises to elevate the strategic value of this segment.

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Data Trends: Transforming Data into Business Value

Three key steps you can take to help your data team and data projects deliver value in 2022 and beyond.

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Is Your Tech Stack Hindering Your Company's Growth?

How to select and implement enterprise technology to support your company's growth.

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How to Embrace Experimentation and Make Sense of Your Data

How growth companies are connecting with candidates, engaging teams and seizing the opportunity of a virtual workforce.

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Sector Perspectives

Stories from the Climb

At Summit, it’s the stories that inspire us – the problems being solved and the different paths each team takes to grow a business. Stories from the Climb is a series dedicated to celebrating and sharing the challenges of building a growth company.

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The Ascent Newsletter

 

The Ascent is our quarterly newsletter offering practical perspectives to help leaders navigate the challenges and opportunities of building a growth company. Sign-up to receive the latest issue and stay up to date on the latest perspectives, stories and activity from across the Summit Partners Network.