1. Advocacy Drives Growth
An engaged team is a key factor in the success of any high-growth business. Individuals with strong advocacy skills are more likely to raise their hands to contribute beyond their defined roles, share their ideas and serve as effective ambassadors for your brand and your business. And individuals who are skilled self-advocates are often better-positioned to advocate for others. We see this come to life repeatedly across the Summit Partners portfolio.
“Advocating for your team is crucial when you’re growing at such a rapid pace,” explains Kate Walsh, Vice President of Customer Success at Summit-backed Klaviyo. “In high-growth companies, people are going to have to wear multiple hats and be stretched outside their job description in order to tackle the constant challenges and opportunities that arise in fast-paced, rapidly changing environments.”
In our experience, rapid growth businesses must have a strong human capital strategy that not only addresses the challenge of attracting new talent at scale, but also recognizes the importance of retaining and developing talent within the organization. Advocacy plays a critical role in both.
Camilla Simonsen, COO of Summit-backed Siteimprove describes the cultural benefit advocacy can create. Empowered employees “support each other. They are great ambassadors for your brand, helping you attract, develop and retain great talent.”
“Advocating for others is an important part of our role as leaders,” notes Lori Sherwood, the Chief Money Maestro (aka CFO) at Summit portfolio company Parts Town, where she oversees talent and culture, and serves as a formal mentor. “It’s important for your team to see that you are going to bat for them, that you want to support them, that you are committed to developing that next generation of leaders.”