When should you revisit your packaging strategy? [02:15]
Tim and Justin break down some of the key symptoms and inflection points that a business needs to consider in determining the right packaging framework and when to reevaluate its overall packaging strategy.
Packaging: flexible frameworks [04:30]
There are many different packaging models available to enterprise software companies, each with their own advantages and complexities. Tim and Justin take a look at three of the most common packaging frameworks: good/better/best, segment-based and a la carte/bundle.
Migrating customers into new packages [18:12]
As your product/feature set grows – and your packaging evolves – it’s critical to ensure your long-term customers move forward with you by clearly articulating the value of new packaging and mapping legacy features to new functionality.
Engaging with third parties [26:06]
There are many different ways a third party can bring value as you develop both your packaging and pricing strategy. Tim and Justin share key factors in ensuring successful and productive engagements.