1. Strengthen your career page: For many candidates, your company’s careers page is often a first stop in getting to know your business and determining whether they could see themselves as part of your team. It’s important to leverage this page to clearly convey your company’s story and mission – and to help sell your organization. In addition to emphasizing aspects such as benefits, perks, professional development opportunities and DEI initiatives, consider highlighting the momentum and growth trajectory of your business, including key customers you serve or funding raised. Together, marketing and HR teams can deliver stronger content, optimize these pages for SEO and help identify channels to reach both passive and active candidates.
2. Develop compelling job descriptions: The job description is an often overlooked but crucial marketing tool in the candidate lifecycle. For every role, we recommend investing the time to create a well-articulated job description that describes who the role is for (including mission-critical mandates and skills required), who it is not for and the part this person will play in your company’s growth journey. Great job descriptions should be written with care in your company’s brand voice and, when done well, can help persuade the best-fit applicants to apply.
3. Make interviewers your brand ambassadors: Help ensure consistent communication of your organizational values and goals by arming interviewers and hiring managers with key messages around the value of joining your company. Candidates increasingly view the interview process as being as much about evaluating the opportunity for themselves as it is about demonstrating their qualifications as candidates. At every step of the process, it’s important to authentically convey your company’s story in a way that motivates and excites candidates to be a part of it.