The growth in subscription businesses is a well-documented trend across numerous industry sectors. In software, we’ve seen subscription models growing more prevalent over the last decade, both in the ever-growing landscape of companies born as subscription-first businesses as well as in the form of legacy perpetual license companies transitioning their revenue models. It’s become a well-trodden path in e-commerce and other sectors as well. Tech giants like Microsoft, Adobe and Autodesk and legacy consumer companies like Unilever and Gillette have all successfully navigated the journey in high-profile, public transformations. And at Summit, we’ve supported numerous growth-stage businesses through this transition as well. With companies across industries increasingly embracing subscription-based revenue models, we take a look at what we believe are six keys to successfully navigating the transition.