The brand landscape has changed dramatically over the last decade. Consumers increasingly transact and engage with brands online, a shift that has given rise to a new generation of digitally native, direct-to-consumer (D2C) brands. Customers – particularly those in Millennial and Gen Z – want to be a part of the brand creation experience, and we believe the most successful brands understand innately the power of community. Over the years, we’ve spoken with hundreds of founder-led brands who excelled at building direct, authentic relationships with their community but struggled with the operational challenges that come with rapid growth – and from these conversations, the idea for a.k.a. Brands was born.
Together with a team of retail, e-commerce and logistics industry veterans, we founded a.k.a. in 2018 with the acquisition of the company’s first brand, Princess Polly. Over the next three years, the company expanded its platform, adding the Petal & Pup (2019), Rebdolls (2019) and Culture Kings (2021) brands, and building the team, including the additions of CEO Jill Ramsey, CFO Ciarán Long, CIO and SVP Operations Michael Trembley and VP Strategy and M&A John Gonneville. We believe the path to a.k.a.’s IPO highlights the company’s unique, data-driven approach to supporting these founder-led brands and the trends that are driving their growth.